An app without marketing is useless. Marketing without a product — burned budget.

How we do it

Request

Get a free breakdown of your niche and competitors

Leave your name, Telegram, budget and a convenient time for a call. We come to the call with a market map, not a slide deck about us.

180+ clients◆$190M+ in ad spend◆9 years in the app market◆iOS + Android + Web◆Facebook · Google · TikTok◆Installs and web subscriptions◆180+ clients◆$190M+ in ad spend◆9 years in the app market◆iOS + Android + Web◆Facebook · Google · TikTok◆Installs and web subscriptions◆

The core problem

Product and marketing break where they meet

In 9 years we have seen the same story again and again: a founder enters the app market, pays twice and ends up with a product nobody can sell. We cover both halves.

“Let's build the app first, we'll think about marketing later”

An app without marketing is useless. We design the product around the funnel from day one: onboarding, paywall and creatives are defined before the first line of code.

“We'll hire a media buyer, he'll bring installs”

Marketers who only buy traffic never see the whole funnel. We own the path from the first ad impression to subscription renewal — and we measure ROI, not clicks.

“Developers on one side, ads on the other”

One doesn't work without the other. Inside a single team: discovery, competitor research, design, development, landing pages, creatives and media buying.

“Let's launch first and do the math later”

We model unit economics before the start: at which CPI and conversion rate the subscription pays off. If the numbers don't add up, we say so on the first call.

Problems · 01/04

“Let's build the app first, we'll think about marketing later”

An app without marketing is useless. We design the product around the funnel from day one: onboarding, paywall and creatives are defined before the first line of code.

“We'll hire a media buyer, he'll bring installs”

Marketers who only buy traffic never see the whole funnel. We own the path from the first ad impression to subscription renewal — and we measure ROI, not clicks.

“Developers on one side, ads on the other”

One doesn't work without the other. Inside a single team: discovery, competitor research, design, development, landing pages, creatives and media buying.

“Let's launch first and do the math later”

We model unit economics before the start: at which CPI and conversion rate the subscription pays off. If the numbers don't add up, we say so on the first call.

Swipe right — 3 more of 4

Who it's for

Who we're a fit for — and who we're not

We say it honestly on the first call: below $10 000 per month in ad spend a full marketing department doesn't pay off.

We're a fit

You have an app or web product with subscriptions and an MRR target
You want to build an app that generates stable profit
You're ready for an ad budget from $10 000 per month
You need marketing done end to end, not just “ad account setup”
You want decisions based on unit economics, not on clicks

Not a fit

Budget below $10 000 per month
You need a one-off “let's try it” launch with no strategy
There's no product and no willingness to improve it for traffic

Our approach

You're not hiring a freelancer — you get your app's marketing department

One invoice gives you a team that owns the result end to end: from competitor discovery and unit economics to creatives, landing pages and media buying across 6 channels. We work with ad budgets from $10 000 per month.

from $10K

monthly ad budget

6 channels

we test and scale

1 team

strategy, creative, landings, buying

What one price includes

Competitor discovery

We break down 15–30 direct competitors: offers, creatives, geos, paywalls, pricing, release cadence and traffic estimates. You get a market map instead of guesses.

One-year marketing strategy

Positioning, offer hypotheses, channel and geo priorities, a release and product-feature plan built for traffic, plus a 12-month testing calendar.

Unit economics and budget planning

We calculate CPI, CPT, conversion to subscription, retention, refunds, LTV and payback. From your MRR targets we derive the required budget and scaling scenarios.

Landing pages

We build as many landing and funnel pages as the result requires — no extra fee per page. Build, copy, speed and analytics included.

Ad creatives

Statics, UGC, video, product demos and iterations on winners — in the volume needed to hit the plan.

Analytics and reporting

End-to-end analytics from impression to MRR: attribution, cohorts, a dashboard with ROAS and payback per campaign and creative. Weekly calls.

How we work

Month 1

Tests and infrastructure

Discovery and strategy, landing pages, the first batches of creatives, tests of offers, angles, geos and price points. We set up analytics and find combinations that pass unit economics.

Month 2

Scaling the winners

We scale the best-performing offers and creatives, increase budgets per channel while holding target CPA and payback, and add new geos and channels.

Months 3–6

Hitting the planned numbers

Steady MRR growth on plan: continuous creative production, work on retention and refunds, paywall optimisation, plus affiliate and influencer channels when needed.

Channels we test

Meta Ads

Facebook and Instagram: installs, Advantage+ App Campaigns, web subscriptions

Google Ads — App campaigns

App campaigns (formerly Universal App Campaigns) plus Demand Gen and Search

Apple Ads (Apple Search Ads)

App Store ads: search results, Today tab, product pages

TikTok Ads

App Install and web conversions, UGC creatives and Spark Ads

X Ads (Twitter Ads)

App campaigns and niches with active communities

Microsoft Advertising (Bing Ads)

Cheap search traffic for web subscriptions

In selected cases

Affiliate marketing

We connect affiliate networks and publishers on CPA/RevShare, define the terms and monitor traffic quality and fraud.

In selected cases

Influencer marketing

Creator selection for your niche and geo, negotiations and terms, briefs and scripts, placements on relevant platforms so influencers promote the product systematically.

What's included

Full turnkey cycle

From market research to store accounts and a working media buying setup. You don't have to assemble vendors piece by piece.

Competitor analysis

We break down competitors' marketing, acquisition funnels, paywalls and features. The output is a market map and a plan for what makes you win.

Unique design

App interface, screenshots and icon built for the App Store and Play Market. Nothing template-based — visuals that stand out in the listing.

Development and publishing

One or both platforms, testing, build, submission and getting through moderation. We set up and verify developer accounts ourselves.

Onboarding and paywall

We design the path from the first screen to payment: quizzes, trials, pricing tiers, A/B tests. This is what turns installs into MRR.

Landing pages and creatives

Web funnels, quizzes, checkout before install, and creatives on weekly cycles for Facebook, Google and TikTok.

Media buying and analytics

Facebook Ads, Google Ads, TikTok Ads and Apple Search Ads with end-to-end analytics: we track ROI and MRR, not clicks.

Stages · 01/06

Competitor analysis

We break down competitors' marketing, acquisition funnels, paywalls and features. The output is a market map and a plan for what makes you win.

Unique design

App interface, screenshots and icon built for the App Store and Play Market. Nothing template-based — visuals that stand out in the listing.

Development and publishing

One or both platforms, testing, build, submission and getting through moderation. We set up and verify developer accounts ourselves.

Onboarding and paywall

We design the path from the first screen to payment: quizzes, trials, pricing tiers, A/B tests. This is what turns installs into MRR.

Landing pages and creatives

Web funnels, quizzes, checkout before install, and creatives on weekly cycles for Facebook, Google and TikTok.

Media buying and analytics

Facebook Ads, Google Ads, TikTok Ads and Apple Search Ads with end-to-end analytics: we track ROI and MRR, not clicks.

Swipe right — 5 more of 6

Price and timeline

from $8 000 to $15 000

Up to 1 month from kickoff to publication. Store review takes another 1–2 weeks — we guide you through moderation.

Case studies · development

10 apps: price, timeline, releases and numbers

Every case shows the client's problem, exactly what we did, how many days each stage took, how many releases there were and what results we got.

Development cases · 01/10

iOSUS · UK · CA · AU

Calzen AI

Calorie counter from a photo

Trial → Paid: 41%
CPI (FB, US): $1.18
Payback: 14 days
D30 retention: 27%

Client's problem

The calorie-tracking market is overheated: 40+ MyFitnessPal clones with identical onboarding and a $9.99 subscription. The client was afraid to burn budget in a niche where 'everything is already taken' and had no idea what CPI would make the subscription pay off.

What we did

We broke down 12 competitors: funnels, paywalls, 300+ active creatives. Turned AI meal recognition from a photo into the single wow-moment of onboarding, put the paywall with a 3-day trial right after the first 'scan', and added weekly + annual plans.

Stage-by-stage timeline

Discovery + competitor analysis5 days
Design, icon, 8 screenshots6 days
Development + QA15 days
Submission → approval9 days

Price

$13 500

Total duration

26 days of development + 9 days App Store review

Team

PM, UX/UI, 2 iOS developers, ASO, media buyer

Launches and iterations

3 releases before scaling (1.0 → 1.2), 4 paywall iterations, 28 creatives

Revenue in the 6 months after release

$412 000 in revenue over 6 months after launch: MRR $38K in month 4 → $79K in month 6

Marketing that worked

Facebook Ads (US/UK) + Apple Search Ads on brand, UGC creatives on weekly cycles

SwiftSwiftUICoreMLRevenueCatAmplitude

Traffic turned profitable in week 2, MRR $38K by month 4

iOSUS · DE · PL

SUM AI

Speech-to-text notes

Install → Sub: x2.3
First-screen drop: −49%
ARPU: $6.40
Reviews: 4.7★

Client's problem

The founder had the technology but not a product: users didn't understand why they needed yet another voice recorder and dropped off on the first screen — 71% drop before onboarding.

What we did

Discovery interviews and repositioning as 'meetings and lectures turned into notes in 20 seconds'. Design, icon and 6 ASO screenshots, a 6-step onboarding with a segmentation quiz for 3 scenarios: student, manager, freelancer.

Stage-by-stage timeline

Discovery + positioning4 days
Design + ASO assets5 days
Development + QA15 days
App Store review7 days

Price

$11 000

Total duration

24 days to submission + 7 days review

Team

PM, UX/UI, iOS developer, ASO

Launches and iterations

2 submissions (1 rejection over privacy → fixed in 2 days), 3 onboarding A/B tests

Revenue in the 6 months after release

$186 000 over 6 months: MRR $12K → $34K, 78% of revenue from annual subscriptions

Marketing that worked

Apple Search Ads + Facebook Ads, ASO for 2 languages

SwiftWhisper APIGPT-4o miniRevenueCat

Install-to-subscription CR grew 2.3x compared to the first version

iOSUS · CA

Day Flow AI

AI day planner

LTV/CAC (D60): 2.8
CPA: $34 → $12.60
CR quiz → payment: 9.2%
Refund rate: 3.1%

Client's problem

Planners are one of the most expensive install niches. The client had already tried buying traffic themselves and got a $34 CPA against a $7.99 subscription — the economics didn't work.

What we did

Rebuilt the economics: a paywall with two plans and a weekly tier, hard paywall after the quiz, morning-push retention mechanics, and a separate web funnel with a quiz and checkout before install.

Stage-by-stage timeline

Economics audit + niche analysis6 days
App and funnel design7 days
iOS + web checkout development17 days
Review + launch of media buying8 days

Price

$12 000

Total duration

1 month to submission + 8 days review

Team

PM, UX/UI, iOS, web developer, media buyer

Launches and iterations

4 releases in 3 months, 6 paywall variants, 2 landing pages

Revenue in the 6 months after release

$298 000 over 6 months, 41% of revenue via the web funnel with no store fee

Marketing that worked

Facebook Ads + proprietary web quiz with checkout before install

SwiftUINext.js (web funnel)StripeRevenueCatAppsFlyer

LTV/CAC of 2.8 on a 60-day window, stable media buying from week 3

AndroidEU · CIS

Songria

Music product

Rejections: 0
Testers: 14
Crash-free: 99.6%
Time to release: 37 days

Client's problem

The client needed to launch on Google Play with no team of their own and no experience with moderation: two previous accounts had already been rejected, and money spent on a contractor was already lost.

What we did

Created a developer account, completed identity and organization verification, assembled the build, closed out Data Safety and Privacy requirements, and ran closed testing with 14 testers before release.

Stage-by-stage timeline

Account + verification5 days
Design + store assets4 days
Development + QA15 days
Closed testing → release14 days

Price

$9 500

Total duration

3 weeks of development + 14 days closed testing

Team

PM, UX/UI, Android developer, moderation account manager

Launches and iterations

1 submission, 0 rejections, 12 internal builds

Revenue in the 6 months after release

$68 000 over 6 months: Play Market organic + first paid traffic from month 3. Development ($9 500) paid back in 52 days after launch

Marketing that worked

Google Ads (App campaigns) + ASO, no social media

KotlinJetpack ComposePlay BillingFirebase

Published on the first attempt after two failed attempts by the client

iOSCA · US · UK

Truest

Product ingredient scanner

Rejections: 0
ARPU vs niche: +34%
Scans / user: 11.4
W1 retention: 43%

Client's problem

A health niche with tough moderation: any 'health' promise gets rejected, but without a strong promise the subscription doesn't sell. The client had 2 rejections before us.

What we did

Rewrote the positioning with safe wording, drew a unique visual for the barcode scanner, built a paywall that both passes guidelines and converts, and connected a database of 1.2M products.

Stage-by-stage timeline

Positioning + guidelines5 days
Design + icon + ASO7 days
Development + QA16 days
App Store review10 days

Price

$14 000

Total duration

28 days of development + 10 days review

Team

PM, UX/UI, 2 iOS, content editor, ASO

Launches and iterations

3 releases, 5 screenshot iterations, 2 languages

Revenue in the 6 months after release

$351 000 over 6 months: MRR $21K → $67K with 43% W1 retention

Marketing that worked

Facebook Ads (CA/US) + TikTok Ads, ASO and screenshot refresh

SwiftUIVisionKitOpenFoodFacts APIRevenueCat

Approved on the first attempt, ARPU 34% above the niche benchmark

iOSUS

Exeo

GLP-1 shot tracker

MRR (3 mo): $52K
CAC: $41
M3 retention: 61%
ROAS D45: 2.4

Client's problem

A narrow audience for GLP-1: expensive traffic ($3.10 per click), no room for error in the offer and onboarding — every extra screen costs dozens of dollars in CPA.

What we did

Built a tracker for injections, dosages and symptoms, an onboarding quiz tailored to the user's protocol, reminders on the medication schedule, and a web-to-app funnel with a landing page warm-up and email sequence.

Stage-by-stage timeline

Discovery + consultations7 days
Design + paywall6 days
Development + QA17 days
Review + funnel launch11 days

Price

$15 000

Total duration

1 month to submission + 11 days review (health category)

Team

PM, UX/UI, 2 iOS, medical consultant, media buyer

Launches and iterations

5 releases in 4 months, 3 landing pages, 34 creatives

Revenue in the 6 months after release

$620 000 over 6 months: MRR $52K → $118K, ROAS D45 2.4

Marketing that worked

Facebook Ads + landing page warm-up + Klaviyo email sequence

SwiftUIHealthKitStripeKlaviyoAppsFlyer

MRR plateaued into steady growth by month 3 with 61% retention

iOSUS · PH · MX

TallerTeen

Growth tracker

CPI (TikTok): $0.42
Paying users: 6.1%
Refund rate: 4.8%
Installs / mo: 74K

Client's problem

A teen audience: clicks are cheap, but purchasing power is low — standard paywalls convert at 1–2% with high refunds through parents.

What we did

Built UGC-style TikTok creatives, a funnel with free value for the first 3 days and a soft paywall on day 4, and a separate card-payment landing page for parents.

Stage-by-stage timeline

Niche analysis + creative strategy4 days
Design + ASO5 days
Development + QA16 days
Review + TikTok launch6 days

Price

$8 900

Total duration

3.5 weeks of development + 6 days review

Team

PM, UX/UI, iOS, creative team (2 editors)

Launches and iterations

3 releases, 62 creatives in 2 months, 2 landing pages

Revenue in the 6 months after release

$249 000 over 6 months at 74K installs/month and $0.42 CPI. Development ($8 900) paid back in 19 days after traffic launch

Marketing that worked

TikTok Ads with UGC creatives + a parent-facing payment landing page

SwiftUIRevenueCatTikTok Events APIFirebase

6.1% paying-user rate from installs at $0.42 CPI — rare for the teen niche

iOS + AndroidUS · UK · DE

Nomi Sleep

Sleep tracker and sound sessions

CR to subscription: 1.4% → 5.9%
Android revenue share: 38%
MRR (5 mo): $61K
Crash-free: 99.8%

Client's problem

The client came with a no-code MVP: the app worked, but subscription CR was 1.4%, and the second platform wasn't available — half the traffic went nowhere.

What we did

Rebuilt the product natively for both platforms, moved the audio library offline, built a paywall with a 7-day trial and an annual plan at 62% off, and added Apple Health / Google Fit.

Stage-by-stage timeline

MVP audit + migration plan6 days
Design for 2 platforms8 days
Development + QA20 days
App Store + Play review12 days

Price

$15 000

Total duration

34 days to submission on both stores + 12 days review

Team

PM, UX/UI, iOS, Android, QA, media buyer

Launches and iterations

2 stores simultaneously, 6 releases per quarter, 5 paywall iterations

Revenue in the 6 months after release

$487 000 over 6 months: MRR $61K → $103K, Android delivered 38% of revenue

Marketing that worked

Facebook Ads + Google App Campaigns across both platforms, ASA on brand

SwiftUIKotlinRevenueCatAmplitudeFirebase

Revenue up 3.1x in 5 months thanks to the second platform and the new paywall

iOSUS · CA · AU

PetGuard

Pet health + AI vet chat

Creative CTR: 0.6% → 2.4%
Trial → Paid: 37%
CPI: $0.94
D30 retention: 31%

Client's problem

A high-emotion niche, but the client couldn't explain why they were better than free forums. Initial traffic tests produced a 0.6% CTR and zero payments.

What we did

Mapped the market across 9 competitors, rewrote the offer as 'a vet's answer in 60 seconds', built onboarding with a pet profile, put the paywall right after the first AI answer, and used creatives featuring real pets.

Stage-by-stage timeline

Competitor analysis + offer6 days
Design + ASO assets6 days
Development + QA15 days
Review + first media buy8 days

Price

$12 500

Total duration

27 days of development + 8 days review

Team

PM, UX/UI, iOS, prompt engineer, media buyer

Launches and iterations

3 releases, 41 creatives, 4 offer variants

Revenue in the 6 months after release

$224 000 over 6 months: MRR $14K → $46K, traffic payback from day 9

Marketing that worked

Facebook Ads + Instagram Reels, server-side conversions via Meta CAPI

SwiftUIGPT-4oRevenueCatMeta CAPI

First profitable campaign 9 days after launch

Web (PWA)BR · MX · ES

Lexiq

Web app for language learning

CR quiz → payment: 7.8%
Fee savings: 30%
MRR (4 mo): $44K
Churn / mo: 8.9%

Client's problem

Stores took a 30% cut and broke attribution. A web subscription without an install was needed, but the team didn't know how to sell without a store or how to handle payments in LATAM.

What we did

Built a PWA with a quiz funnel, local payment methods (Pix, OXXO), web checkout before the first lesson, and email/push reactivation. The app and landing page were built by one team.

Stage-by-stage timeline

Niche analysis + unit economics5 days
Quiz and product design7 days
PWA + checkout development17 days
Media buying launch1 day

Price

$14 500

Total duration

29 days to launch, no review wait

Team

PM, UX/UI, 2 web developers, CRM specialist, media buyer

Launches and iterations

1 launch + 7 quiz iterations, 3 geos in 6 weeks

Revenue in the 6 months after release

$390 000 over 6 months with no store fee: MRR $44K → $81K

Marketing that worked

Facebook Ads + TikTok Ads to the quiz landing page, local Pix / OXXO payments

ReactPWAStripe + PixKlaviyoGA4 + server-side attribution

Web subscription without a store: launched the day it was ready, no review, no fee

Swipe right — 9 more of 10

Case studies · sales and funnels

MRR, ROI and ROMI on budgets from $15K to $320K per month

Projects where we built the entire funnel: weekly creative cycles, landing pages, media buying in Facebook Ads, TikTok Ads, Google Ads and Apple Search Ads, analytics down to revenue.

Marketing cases · 01/06

InvoiceFlow

B2B SaaS · billing

invoiceflow.group

Google AdsFacebook AdsLinkedIn$45 000 – $90 000 / mo

14 months of work, started at $12K/mo

ROMI: 312%
MRR: +$118K
CAC payback: 2.4 mo
Cost per demo: $74 → $39
Qualified leads: 62%
Budget / mo: $90K

Client's problem

There were leads, but sales weren't tracked: the previous contractor showed CTR and clicks, but nobody knew how much revenue the ads actually generated. The sales team complained about 'junk' leads.

Funnel

Search + Performance Max on hot intents → 4 segment landing pages → demo request → trial → upsell to the annual plan. End-to-end analytics from click to MRR, lead scoring in the CRM.

Scope of work

6 campaign launches, 4 full account structure rebuilds
4 landing pages + 11 A/B tests of headlines and forms
38 creatives and 12 demo videos
End-to-end analytics: GA4 + server-side conversions + CRM

Client's net profit over 6 months

Net profit over 6 months — $612 000. MRR grew from $46K to $118K, churn 2.1% per month; calculated after deducting a $390K ad budget and our fee.

Protofit

Fitness SaaS · web subscription

protofittt.com

Facebook AdsTikTok Ads$12 000 / mo

9 months, fixed budget $12K/mo

ROAS D30: 2.9
MRR: +$41K
CR quiz → payment: 8.7%
CPA: $21.40
Drop before onboarding: 70% → 22%
Budget / mo: $12K

Client's problem

The app had no web funnel: all traffic funneled into stores, where up to 70% of users were lost before onboarding, and attribution barely worked after ATT.

Funnel

UGC creatives for TikTok → a 9-step quiz landing page → web checkout before install → app already delivered with a paid subscription. A 21-day email + push retention sequence.

Scope of work

3 funnel launches (quiz v1 → v3), 14 step A/B tests
127 creatives over 9 months, weekly production cycle
5 landing pages by geo and segment
Server-side conversions via CAPI + TikTok Events API

Client's net profit over 6 months

Net profit over 6 months — $112 000. An ad budget of $72 000 ($12K/month) generated $209 000 in revenue at 2.9 ROAS D30; budget, 3.9% refunds and our fee are deducted. MRR $19K → $41K with 6.4% monthly churn.

Yazio

Health & Nutrition · scale

yazio.com

Facebook AdsGoogle AdsTikTok AdsApple Search Adsup to $320 000 / mo

22 months, 11 geos

ROMI: 268%
Budget / mo: $320K
CPA: −31%
Geos: 11
Installs / mo: 410K
LTV 180d: $47

Client's problem

At large budgets, any attribution error costs tens of thousands: scaling was capped by CPA, and the team couldn't tell which channel was actually driving subscriptions.

Funnel

Multi-channel media buying with a weekly creative cycle, 20+ landing pages by geo and segment, a cohort LTV model, and automated bidding to a target ROMI per campaign.

Scope of work

11 geos, 24 campaign launches, 6 structure rebuilds
480+ creatives, 52 weekly production cycles
23 landing pages and 31 paywall A/B tests
180-day cohort LTV model

Client's net profit over 6 months

Net profit over 6 months — $1.94M on a $1.68M ad budget. Churn 5.2% per month, 180-day LTV of $47 per the cohort model.

Origin

FinTech SaaS

useorigin.com

Google AdsFacebook Ads$25 000 – $120 000 / mo

12 months, 2 product sprints together with the client's team

ROI: 241%
MRR: +$96K
CR signup → active: +58%
KYC drop: 54% → 29%
CAC: $118
Budget / mo: $120K

Client's problem

An expensive FinTech niche: marketing drove traffic, but the product wasn't ready to convert it — the funnel broke at signup, with 54% dropping off during KYC.

Funnel

Reworked onboarding and landing pages together with the product team, then scaled media buying by segment with a target ROI per campaign and a separate model for reactivation.

Scope of work

2 product sprints on onboarding and KYC
8 landing pages by segment and offer
9 campaign launches, 64 creatives
Per-channel ROI model with weekly budget rebalancing

Client's net profit over 6 months

Net profit over 6 months — $544 000. MRR $38K → $96K, churn 3.3% per month, $118 CAC pays back in 2.9 months.

Cardvo

E-commerce · accessory subscription

cardvo.io

Facebook AdsGoogle ShoppingTikTok Ads$17 000 / mo

7 months, 3 seasonal launches, $17K/mo budget

ROAS: 3.4
Subscription share: 0% → 44%
Repeat purchases: +71%
AOV: $38 → $57
Promo discount: −22 pp
Budget / mo: $17K

Client's problem

Advertising relied on discounts: as soon as a promo ended, sales dropped 60%. Margin was eaten by promos, and there were almost no repeat purchases.

Funnel

Shifted offers from discounts to a subscription model: bundle landing page → subscription with a first box → in-app upsell. Separate campaigns for LAL audiences by LTV segment.

Scope of work

3 seasonal launches, 12 campaigns
89 creatives, 6 UGC series with ambassadors
4 landing pages + a bundle calculator
Email/SMS reactivation at 30/60/90 days

Client's net profit over 6 months

Net profit over 6 months — $128 000. A $102 000 budget ($17K/month) generated $347 000 in revenue at 3.4 ROAS; cost of goods and our fee are deducted. Subscriber churn 9.8% per month, AOV $57 vs $38 at the start.

Mindly

Mental health · installs + web

mindly.app

Facebook AdsTikTok AdsApple Search Ads$20 000 – $85 000 / mo

11 months, 5 geos

ROMI: 224%
MRR: +$68K
CPI: $1.62
Rejected creatives: 51% → 9%
Web subscription share: 37%
Budget / mo: $85K

Client's problem

Moderation cut half of the creatives, and CPI kept rising every month on the rest. The client kept losing delivery to account bans and didn't know where to source volume.

Funnel

Safe creative concepts compliant with health policy, two funnel entry points: install + a web quiz with payment before install. Diversified across ad accounts and geos, ASA on brand and competitor terms.

Scope of work

5 geos, 16 campaign launches, 0 weeks lost to bans
212 creatives, 9 pre-approved concepts for moderation
7 landing pages, 18 quiz A/B tests
Apple Search Ads on brand and competitors

Client's net profit over 6 months

Net profit over 6 months — $372 000. MRR $29K → $68K, churn 7.1% per month, 37% of revenue from web subscriptions with no store fee.

Swipe right — 5 more of 6

Social proof

What clients say

180+ clients over 9 years and more than $190M of ad spend managed.

“

We came with an idea and a competitor spreadsheet. One month later the app was live, two months later traffic was profitable. We never needed a separate marketing team.

Founder, health app

iOS · $13.5K · 26 days

“

Before ZEUS & ALONG we were paying for clicks. Now we see MRR per campaign and know exactly where to scale.

CMO, B2B SaaS

$90K/mo · ROMI 312%

“

The most valuable part was that the product and the ads were built by the same people. Nobody blamed the other team.

Co-founder, fitness SaaS

Web + iOS · ROAS 2.9

“

We got rejected on Play twice. The team set up the account, passed verification and shipped the release on the first attempt.

Product owner, music app

Android · 37 days

Reviews · 01/04

“

We came with an idea and a competitor spreadsheet. One month later the app was live, two months later traffic was profitable. We never needed a separate marketing team.

Founder, health app

iOS · $13.5K · 26 days

“

Before ZEUS & ALONG we were paying for clicks. Now we see MRR per campaign and know exactly where to scale.

CMO, B2B SaaS

$90K/mo · ROMI 312%

“

The most valuable part was that the product and the ads were built by the same people. Nobody blamed the other team.

Co-founder, fitness SaaS

Web + iOS · ROAS 2.9

“

We got rejected on Play twice. The team set up the account, passed verification and shipped the release on the first attempt.

Product owner, music app

Android · 37 days

Swipe right — 3 more of 4

Video

How we work — on video

Breakdowns of our approach, cases and numbers: watch to understand how we work before the first call.

Video · 01/04

How we ship turnkey apps

App marketing: approach and numbers

Funnel and unit economics breakdown

Client cases and results

Swipe right — 3 more of 4