Performance marketing for apps
One price covers competitor discovery, a one-year marketing strategy, unit economics and budget planning, landing pages and creatives in the volume you need, plus media buying across Meta, Google App campaigns, Apple Ads, TikTok, X and Bing. We work with budgets from $10 000 per month.
$190M+
of ad spend managed
180+
clients
9 years
in performance
FB · Google · TikTok
core channels
Request
Name, Telegram, budget and a convenient time for a call. We'll come with a competitor breakdown and a CPI/ROAS forecast.
Who it's for
We say it honestly on the first call: below $10 000 per month in ad spend a full marketing department doesn't pay off.
We're a fit
Not a fit
Our approach
One invoice gives you a team that owns the result end to end: from competitor discovery and unit economics to creatives, landing pages and media buying across 6 channels. We work with ad budgets from $10 000 per month.
from $10K
monthly ad budget
6 channels
we test and scale
1 team
strategy, creative, landings, buying
Competitor discovery
We break down 15–30 direct competitors: offers, creatives, geos, paywalls, pricing, release cadence and traffic estimates. You get a market map instead of guesses.
One-year marketing strategy
Positioning, offer hypotheses, channel and geo priorities, a release and product-feature plan built for traffic, plus a 12-month testing calendar.
Unit economics and budget planning
We calculate CPI, CPT, conversion to subscription, retention, refunds, LTV and payback. From your MRR targets we derive the required budget and scaling scenarios.
Landing pages
We build as many landing and funnel pages as the result requires — no extra fee per page. Build, copy, speed and analytics included.
Ad creatives
Statics, UGC, video, product demos and iterations on winners — in the volume needed to hit the plan.
Analytics and reporting
End-to-end analytics from impression to MRR: attribution, cohorts, a dashboard with ROAS and payback per campaign and creative. Weekly calls.
Tests and infrastructure
Discovery and strategy, landing pages, the first batches of creatives, tests of offers, angles, geos and price points. We set up analytics and find combinations that pass unit economics.
01Scaling the winners
We scale the best-performing offers and creatives, increase budgets per channel while holding target CPA and payback, and add new geos and channels.
02Hitting the planned numbers
Steady MRR growth on plan: continuous creative production, work on retention and refunds, paywall optimisation, plus affiliate and influencer channels when needed.
03Meta Ads
Facebook and Instagram: installs, Advantage+ App Campaigns, web subscriptions
Google Ads — App campaigns
App campaigns (formerly Universal App Campaigns) plus Demand Gen and Search
Apple Ads (Apple Search Ads)
App Store ads: search results, Today tab, product pages
TikTok Ads
App Install and web conversions, UGC creatives and Spark Ads
X Ads (Twitter Ads)
App campaigns and niches with active communities
Microsoft Advertising (Bing Ads)
Cheap search traffic for web subscriptions
In selected cases
Affiliate marketing
We connect affiliate networks and publishers on CPA/RevShare, define the terms and monitor traffic quality and fraud.
In selected cases
Influencer marketing
Creator selection for your niche and geo, negotiations and terms, briefs and scripts, placements on relevant platforms so influencers promote the product systematically.
Case studies · sales and funnels
Projects where we built the entire funnel: weekly creative cycles, landing pages, media buying in Facebook Ads, TikTok Ads, Google Ads and Apple Search Ads, analytics down to revenue.
Marketing cases · 01/06
B2B SaaS · billing
14 months of work, started at $12K/mo
Client's net profit over 6 months
Net profit over 6 months — $612 000. MRR grew from $46K to $118K, churn 2.1% per month; calculated after deducting a $390K ad budget and our fee.
Fitness SaaS · web subscription
9 months, fixed budget $12K/mo
Client's net profit over 6 months
Net profit over 6 months — $112 000. An ad budget of $72 000 ($12K/month) generated $209 000 in revenue at 2.9 ROAS D30; budget, 3.9% refunds and our fee are deducted. MRR $19K → $41K with 6.4% monthly churn.
Health & Nutrition · scale
22 months, 11 geos
Client's net profit over 6 months
Net profit over 6 months — $1.94M on a $1.68M ad budget. Churn 5.2% per month, 180-day LTV of $47 per the cohort model.
FinTech SaaS
12 months, 2 product sprints together with the client's team
Client's net profit over 6 months
Net profit over 6 months — $544 000. MRR $38K → $96K, churn 3.3% per month, $118 CAC pays back in 2.9 months.
E-commerce · accessory subscription
7 months, 3 seasonal launches, $17K/mo budget
Client's net profit over 6 months
Net profit over 6 months — $128 000. A $102 000 budget ($17K/month) generated $347 000 in revenue at 3.4 ROAS; cost of goods and our fee are deducted. Subscriber churn 9.8% per month, AOV $57 vs $38 at the start.
Mental health · installs + web
11 months, 5 geos
Client's net profit over 6 months
Net profit over 6 months — $372 000. MRR $29K → $68K, churn 7.1% per month, 37% of revenue from web subscriptions with no store fee.
Swipe right — 5 more of 6
Social proof
180+ clients over 9 years and more than $190M of ad spend managed.
Reviews · 01/04
Swipe right — 3 more of 4
Price and budget
A fixed fee for the team's work and the minimum ad budget at which marketing pays off.
Our fee
from $2 900
A full marketing department at work: discovery, strategy, unit economics, landing pages, creatives and media buying.
Ad budget
from $8 000 / mo
The minimum needed to test and move into scaling on Meta, Google, TikTok and Apple Search Ads.
Next step
We'll review your current campaigns, creatives and funnel, calculate the budget needed for your target MRR and propose a plan for the first 90 days.
Request
Name, Telegram, marketing budget and a convenient time for a call.