A turnkey product
in one month
to release.

The calorie-tracking market is overheated: 40+ MyFitnessPal clones with identical onboarding and a $9.99 subscription. The client was afraid to burn budget in a niche where 'everything is already taken' and had no idea what CPI would make the subscription pay off.

We broke down 12 competitors: funnels, paywalls, 300+ active creatives. Turned AI meal recognition from a photo into the single wow-moment of onboarding, put the paywall with a 3-day trial right after the first 'scan', and added weekly + annual plans.

The founder had the technology but not a product: users didn't understand why they needed yet another voice recorder and dropped off on the first screen — 71% drop before onboarding.

Discovery interviews and repositioning as 'meetings and lectures turned into notes in 20 seconds'. Design, icon and 6 ASO screenshots, a 6-step onboarding with a segmentation quiz for 3 scenarios: student, manager, freelancer.

Planners are one of the most expensive install niches. The client had already tried buying traffic themselves and got a $34 CPA against a $7.99 subscription — the economics didn't work.

Rebuilt the economics: a paywall with two plans and a weekly tier, hard paywall after the quiz, morning-push retention mechanics, and a separate web funnel with a quiz and checkout before install.

The client needed to launch on Google Play with no team of their own and no experience with moderation: two previous accounts had already been rejected, and money spent on a contractor was already lost.

Created a developer account, completed identity and organization verification, assembled the build, closed out Data Safety and Privacy requirements, and ran closed testing with 14 testers before release.

A health niche with tough moderation: any 'health' promise gets rejected, but without a strong promise the subscription doesn't sell. The client had 2 rejections before us.

Rewrote the positioning with safe wording, drew a unique visual for the barcode scanner, built a paywall that both passes guidelines and converts, and connected a database of 1.2M products.

A narrow audience for GLP-1: expensive traffic ($3.10 per click), no room for error in the offer and onboarding — every extra screen costs dozens of dollars in CPA.

Built a tracker for injections, dosages and symptoms, an onboarding quiz tailored to the user's protocol, reminders on the medication schedule, and a web-to-app funnel with a landing page warm-up and email sequence.

A teen audience: clicks are cheap, but purchasing power is low — standard paywalls convert at 1–2% with high refunds through parents.

Built UGC-style TikTok creatives, a funnel with free value for the first 3 days and a soft paywall on day 4, and a separate card-payment landing page for parents.

The client came with a no-code MVP: the app worked, but subscription CR was 1.4%, and the second platform wasn't available — half the traffic went nowhere.

Rebuilt the product natively for both platforms, moved the audio library offline, built a paywall with a 7-day trial and an annual plan at 62% off, and added Apple Health / Google Fit.

A high-emotion niche, but the client couldn't explain why they were better than free forums. Initial traffic tests produced a 0.6% CTR and zero payments.

Mapped the market across 9 competitors, rewrote the offer as 'a vet's answer in 60 seconds', built onboarding with a pet profile, put the paywall right after the first AI answer, and used creatives featuring real pets.

Stores took a 30% cut and broke attribution. A web subscription without an install was needed, but the team didn't know how to sell without a store or how to handle payments in LATAM.

Built a PWA with a quiz funnel, local payment methods (Pix, OXXO), web checkout before the first lesson, and email/push reactivation. The app and landing page were built by one team.